I really like this site's voice. It's funny and tongue-in-cheek approach gives the type world (which can be quite stuffy at times) a bit of a kick up the metaphorical arse.
Even on the homepage, straight away you can see they're very humorous because of the Michael Jackson parody. I think it's the tiny little bits that could be quite dull that they've made interesting so that personally, I actually want to explore every bit just to see how they've made it personal to them.
See their 'about' explanation:
Each sections has a quirk which I love. Even division between 'fonts', 'families' and 'dingbats' is made nice and visually funny by making it like a fast food option menu.
For each font they've made a page to demonstrate it and a statement with varying information, sometimes about the name or the process. Nice little personal touches. See this one for Fresh Bionik:
The year is 1975. You are a super undercover bad ass. You are so tough, you karate kick random people on the street. High class mafioso pick up your tab at the finest restaurants. You have your own theme music and you have your own font, Fresh. Its smooth and streamlined, just like you. Cut to present day; you are 40 lbs. overweight, laying on the couch sipping a warm Schlitz and watching Ricki Lake. The mobsters and theme musicians have all abondoned you years ago. But the font hasn't changed. You need the money for lotto tickets and bus fare, so you decide to sell your last prize posession to Fontalicious for a measly 15 bucks. "Take care of this little baby," you sigh, as you wonder what untold fortunes the famous font foundry will generate from such a superstar font. You drift asleep on your raggity couch, never knowing Fontalicious gives away your precious gem for free to millions of designers around the world.
You really really need to just have a trawl about a read a few of the statements for each design. The best part is that it's not simply padding for bad work, there are some really really good fonts in there.
Bah dah bah dah dahhh. I'm ruddy lovin' it.
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