Tuesday 27 January 2009

Filip Kleremark

Amazing site for concept based design. They all use innovative methods and techniques which is astounding to view. It's ambiguous as to which of these progressed into finalised products/campaigns but even watching the pitches is a great way to see how differently ideas can be 'sold'. Although more in the realms of advertising, it's still invigorating to imagine these pitched in a boardroom and to the clients.

Filip has a great end line in his 'About' section:

"The ad of the future is not an ad."


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